Ontario: a land among lakes
Ontario’s 250,000 lakes are as defining as the warm, open hospitality of its people, and each offers a plethora of unique activities to match the personality of every traveller. In this campaign, we want to highlight the connection between people and water in a fresh new way that captures the zeitgeist of current travel communication.
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THE BRIEF
Invite international travellers to test the waters in Ontario through a compelling digital content experience that positions the region as the world’s premier freshwater destination – highlighting the limitless ways to enjoy water across the province.
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SOLUTION
In this campaign, a selection of Canadians who represent a diverse cross-section of Ontario’s lakes lend their voices to their chosen lake, symbolically personifying their connection. By matching a unique individual to a body of water, we’ll demonstrate how each lake holds its distinct personality and can attract kindred spirits who travel to them.
The custom content, including the video (90" & 15" cut-down), article, and gallery was hosted on National Geographic. Localized across both National Geographic France and Germany sites, the content was amplified across our global digital and social platforms—including an Instagram and Facebook dark post on the @natgeotravel account, and dark Instagram Story.
The custom content, including the video (90" & 15" cut-down), article, and gallery was hosted on National Geographic. Localized across both National Geographic France and Germany sites, the content was amplified across our global digital and social platforms—including an Instagram and Facebook dark post on the @natgeotravel account, and dark Instagram Story.
PHOTOGRAPH SUPPLIED BY DESTINATION ONTARIO
Please be respectful of copyright. Unauthorized use is prohibited.
KNOW MORE
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Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nadine Heggie at Nadine.Heggie@natgeo.com.
PHOTOGRAPH FROM SHUTTERSTOCK