Ontario’s Water Crafters
National Geographic photographer Michael George invites audiences along with him as he travels across Ontario, Canada, meeting local people inspired to make and do amazing things with the province’s abundant freshwater.
Photograph by Michael George
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THE BRIEF
Ontario’s landscapes are shaped by water, boasting 250,000 lakes and waterways. Building on our 2023 campaign, ‘Voices of the Lakes,’ Destination Ontario’s focus continues to highlight rich and welcoming experiences for international travelers to their province. In 2024 the spotlight turned from the bodies of water themselves to the local people they inspire.
Photograph by Michael George
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
In our content, Micheal George met three of Ontario’s water crafters as they showed him their unique perspective on how the water influences them in their life and work. By meeting these Ontarians, Michael was able to focus on activities that represented subjects important to Destination Ontario: wellness, art, food, and culture. Through these stories, our audience was inspired to follow Michael’s lead and discover all the ways to enjoy water for themselves.
Photograph by Michael George
Please be respectful of copyright. Unauthorized use is prohibited.
EXPLORE MORE
Photograph by Michael George
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nadine Heggie at Nadine.Heggie@natgeo.com.
Photograph by Michael George