PromPerú

Breathtaking vistas, rich cultural connections and delicious cuisine await those willing to dive into the heart of Peru. National Geographic CreativeWorks explores all that Peru has to offer, and how the country awakens the adventurer in us all.

Photograph by Rob Williams

Please be respectful of copyright. Unauthorized use is prohibited.

THE BRIEF

Peru’s tourism board stated that socio-political unrest has had an impact on its tourism sector since December 2022, resulting in economic losses and affecting Peru’s international reputation.

As they work towards a political consensus, the tourism board wants to ease the collective mind of the public, generating confidence within sceptical travellers, inspiring them to add Peru to their bucket list.

Photograph supplied by Delfin Amazon Cruises

Please be respectful of copyright. Unauthorized use is prohibited.

SOLUTION

National Geographic CreativeWorks produced two custom digital articles, based on the topics of nature and gastronomy.

The content was positioned in a way that celebrated the wonders of Peru and the plethora of unique experiences you can expect to enjoy when you visit.

The content is hosted on the Peru travel guides on National Geographic, and localized in Spanish.

The two pieces of content were distributed across our global digital and social platform through Facebook dark link posts, raising awareness, inspiring and inviting travellers to explore Peru as a holiday destination.

Photograph supplied by Promperú

Please be respectful of copyright. Unauthorized use is prohibited.

EXPLORE MORE

Loreto and Amazonas: a gateway (and getaway) into Peru’s natural world

Fed by Peru: Ingredients that have helped shape Lima’s gastronomy

Photograph by Renzo Tasso

Please be respectful of copyright. Unauthorized use is prohibited.

GET IN TOUCH

Interested in working with National Geographic? Please reach out to Nitu Kamboj at nitu.kamboj@natgeo.com.

Photograph by Walter Wust