Safari for the senses

The Pantanal is home to the world’s largest freshwater tropical wetland: Brazil’s unique and immersive safari destination. Through the five senses, SAFARI FOR THE SENSES brought out the natural wonders of the region through a photography assignment with National Geographic’s Filipe DeAndrade.
PHOTOGRAPH BY FILIPE DEANDRADE
A jaguar gliding silently through the river, muscles rippling just beneath the surface.

The brief

To position Brazil as a unique safari destination, that offers top-tier, sustainable, and diverse travel offerings to international travellers. It seeks to enhance Brazil’s global image and increase global interest, and highlight unique experiences such as eco-tourism, cultural immersion, and high-quality hospitality.
PHOTOGRAPH BY FILIPE DEANDRADE
A caiman resting motionless, not hunting, but hosting.

Solution

The campaign showcases the natural wonders of the Pantanal through a dedicated National Geographic photography assignment led by wildlife photographer Filipe DeAndrade.

Through the North and South Pantanal, he captured meandering rivers, vast floodplains, and rich grasslands through the lens of the five senses.

Two content galleries explored the states of Mato Grosso and Mato Grosso do Sul, brought to life with immersive storytelling through our Destination Guides and amplified through social media including Instagram reels, Instagram image posts and link posts across Facebook.
PHOTOGRAPH BY FILIPE DEANDRADE
A jaguar and her baby sitting on the grass.

Explore more

PHOTOGRAPH BY FILIPE DEANDRADE
Parakeet eating the vibrant petals of a trumpet tree.

GET IN TOUCH

Interested in working with National Geographic? Please reach out to Nitu Kamboj at Nitu.Kamboj@natgeo.com
PHOTOGRAPH BY FILIPE DEANDRADE