Sands & Spices

Chef and explorer Jenny Dorsey explores Abu Dhabi’s desert heritage, discovering how nomadic life shaped traditional food culture, and how these culinary traditions influence the emirate to this day.

Photograph by Nichole Sobeki

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THE BRIEF

The Department of Culture and Tourism - Abu Dhabi were looking to capture the imagination of culture-loving travellers by focussing on culinary and off-the beaten-track experiences.

Photograph by Michael Yamashita

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THE SOLUTION

We created a hero video featuring Jenny recreating the Bedouin journey across the desert in a modern version of classic exploration. This sat within a first-person article written by Jenny, added to a custom hub and amplified across our global digital and social platforms.

Sponsorship of the Abu Dhabi Destination Guide and an additional two articles by our editorial team gave further insight into region.

Photograph by National Geographic CreativeWorks

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EXPLORE MORE

View Content HQ here.

View “Finding tradition and modernity in the desert” video article.

View “Sands & Spices” short film.

Photograph by Renan Ozturk

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GET IN TOUCH

Interested in working with National Geographic? Please reach out to Loveen Jose at Loveen.Jose@disney.com.

Photograph by Michael Yamashita