Seeing Differently

To truly understand the world we live in – and our future – it can help center and focus our thinking by going back a step. Or even two. Or even a few thousand.

Photograph courtesy of Department of Culture & Tourism

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THE BRIEF

Saadiyat Cultural District is the reflection of the United Arab Emirates’ belief that engagement with diverse cultures is key to fostering dialogue, ideas, and innovation. The vision for the district is rooted in the legacy of the nation built through the interaction of diverse communities; it mirrors the values and creative vitality of Abu Dhabi. The brief was to build awareness of this amazing destination that offers one of the most innovative concentrations of cultural experiences in the world, home to the Louvre Abu Dhabi, The Abrahamic Family House, teamLab Phenomena and the soon-to-open Zayed National Museum, the Guggenheim Abu Dhabi, and the Natural History Museum, all within walking distance of one another.

Photograph Courtesy of teamLab Phenomena Abu Dhabi

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SOLUTION

In this campaign, we will be going back to the source of a handful of fascinating and complex stories by rewinding the clock – as we begin at the beginning.

Two unique stories spotlight the past but also help understand our role in it.

Photograph by Emily Harris for the Zayed National Museum

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EXPLORE MORE

View “Seeing differently: Five objects inspiring curiosity and creativity” article

View “The Magan Boat: Rebuilding the UAE’s maritime history” article

Photograph courtesy of Estate of Hassan Sharif

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GET IN TOUCH

Interested in working with National Geographic? Please reach out to Loveen Jose at Loveen.Jose@disney.com.

Photograph courtesy of Department of Culture & Tourism, Abu Dhabi