Technology with Purpose
Through video (both client-supplied and custom), digital articles, and social we enlighten audiences as to how compute platform company, Arm, helps to power the innovation shaping our world by enabling performant and efficient technologies.
Photograph by Martin Passingham
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THE BRIEF
To bring broader awareness to Arm architecture and the real-world impact it's having in helping people to achieve the unimaginable in their fields — helping to position Arm as one of the leading foundations for modern computing and artificial intelligence.
Photograph by National Geographic CreativeWorks
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SOLUTION
In a two-phase campaign to raise brand awareness, National Geographic CreativeWorks told stories around experts that use Arm-enabled technology to power their work.
Phase 1 featured wildlife cinematographer Frederique Olivier filming in Antarctica- using Arm architecture in her camera, radio, and health monitoring gear to achieve extraordinary footage in the wildest of environments, enabling her mission to inspire people to care for the planet.
Phase 2 followed National Geographic Explorer and inventor Ved Chirayath, who uses Arm architecture in his AI-powered technologies to map the ocean floor in incredible detail, allowing him to meaningfully interpret data on how our oceans sustain the natural world - and how they are changing.
Phase 1 featured wildlife cinematographer Frederique Olivier filming in Antarctica- using Arm architecture in her camera, radio, and health monitoring gear to achieve extraordinary footage in the wildest of environments, enabling her mission to inspire people to care for the planet.
Phase 2 followed National Geographic Explorer and inventor Ved Chirayath, who uses Arm architecture in his AI-powered technologies to map the ocean floor in incredible detail, allowing him to meaningfully interpret data on how our oceans sustain the natural world - and how they are changing.
Photograph by Frederique Olivier
Please be respectful of copyright. Unauthorized use is prohibited.
EXPLORE MORE
View “Filming With Purpose” article
View “Purpose-driven Inventors” article
View “Purpose-driven Inventors” video
View “New Technologies: Making Wildlife Cinematography More Accessible” video
View “Purpose-driven Inventors” article
View “Purpose-driven Inventors” video
View “New Technologies: Making Wildlife Cinematography More Accessible” video
Photograph by Ved Chirayath (NMFS Permit 21678)
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nadine Heggie at Nadine.Heggie@natgeo.com.
Photograph by National Geographic CreativeWorks