The butterfly effect

Zurich wanted to run a campaign that reframed the role of insurance companies in the minds of their customers. By focussing on ‘what could go right’ as opposed to ‘what could go wrong’, there was a unique opportunity to create a global storytelling & media activation that introduced audiences to the power of joining forces with nature; shining a light on Forests, the magnitude of challenges we face and solutions needed for the future. 

This is the story that Zurich tasked us to tell – to educate and inspire audiences on the importance of habitat restoration and ways we can safeguard the planet we all share. The campaign also references the Zurich Forest Project. Overall, Zurich was looking to convey the message that by supporting nature today, we can build a more resilient tomorrow.

For four dynamic minutes, our hero video spotlights the positive chain reaction one family kickstarts with a simple decision to rewild their garden. Beginning in Germany, we see how planting dandelions laddered up to supporting flood defences in Malaysia. Narrated by Nat Geo Explorer Adria López Baucells, we follow this ripple effect as it reverberates across the world in a compelling story of conservation, bat migration and rewilding. Viewers learn that they, as well as companies like Zurich, can contribute towards positive change by joining forces with nature. The angle from which this story is told also enabled us to weave in the ‘The Zurich Forest Project’ – Zurich’s ongoing nature restoration project with Instituto Terra.

Interested in working with National Geographic? Please reach out to Charlotte Babbs at charlotte.babbs@natgeo.com.