The future starts today

Our fast moving–and highly stressed–planet cannot wait for innovative solutions to our problems tomorrow, or next year. To make true, real impact at scale, we need innovative, workable solutions and cutting edge ideas TODAY.
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THE BRIEF

Capgemini have launched an online hub centered on Innovation and success stories they have facilitated with and for their clients. In addition to a wealth of information, links and articles, they have also produced a video series to which they want National Geographic to drive traffic.

The campaign is heavily focused on reaching a C-suite and business-decision-maker audience in Capgemini’s key markets.
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SOLUTION

We have worked closely with Capgemini to produce three fascinating articles covering topics relevant to the brand’s Innovation campaign.
“The Future of Conservation” explores how technology is being used to support wildlife conservation – work that has never been more crucial. We cover how technology is helping to save life on earth through innovative technologies – from camera traps to drones; audio detection of logging to AI-driven conservation of at-risk environments in Nevada’s Mojave Desert.

“The Future of Improving Lives” explores how technology is being used to meet real world challenges and improve lives by ensuring that more people have access to fundamental human rights such as food security, employment, financial services, education and more. The compelling underlying idea is that these need an innovative approach now – and technology is a crucial innovator for making lives better.

“The Future of Energy” explores how as we look to reduce our reliance on fossil fuels, technology is supporting the shift to more renewable, cleaner energy sources. We explore the pros and cons of wind power, hydropower, and the intriguing potential of nuclear fusion. It is here we discover Capgemini’s work with ITER to design, test and build the world’s largest machine of its kind – the tokamak.
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EXPLORE MORE

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GET IN TOUCH

Interested in working with National Geographic? Please reach out to Scott Lambert at Scott.Lambert@disney.com.
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