The worth of water
From manatees in Florida, to the Thames in London, to the drought stricken Karoo in South Africa, Finish and National Geographic CreativeWorks are on a journey to find out The Worth of Water. In a new visually immersive story, we explore the value of this precious resource, as well as Finish’s relationship with it – and how they are working hard to save it. The campaign launched on World Water Day on 22 March across NG channels.
Photograph by Gabriele Galimberti
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THE BRIEF
Drive awareness and encourage action to ensure the protection of our fresh water resources for future generations. This relationship demonstrates how small behavioral changes can enable all of us to play our part in water conservation.
Photograph by Adam Ferguson
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THE SOLUTION
National Geographic CreativeWorks created an immersive storytelling campaign that dramatizes the worth of water. As part of this journey we traveled to South Africa, London and the US to document an intimate and urgent story of the value of water to people and ecosystems and those involved with securing the future of this precious resource.
The result: an amazing body of work including a 10 minutes content piece for YouTube, shorter bespoke edits for each of these three local stories created for social media amplification. All of these pieces of content were amplified through our digital and social platforms with the aim of sharing these local stories on a global scale to not only help raise awareness of this major issue but to inspire and engage consumers to want to do more.
The result: an amazing body of work including a 10 minutes content piece for YouTube, shorter bespoke edits for each of these three local stories created for social media amplification. All of these pieces of content were amplified through our digital and social platforms with the aim of sharing these local stories on a global scale to not only help raise awareness of this major issue but to inspire and engage consumers to want to do more.
Photograph by Aitor Lara
Please be respectful of copyright. Unauthorized use is prohibited.
EXPLORE MORE
Photograph by Gabriele Galimberti
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Tanya Robinson at Tanya.Robinson@natgeo.com.
Photograph by Brent Stirton