Hungary’s glorious past meets its imaginative future
Budapest is a culturally rich European capital, a place where classic and contemporary experiences collide in a symphony of wonder. National Geographic CreativeWorks brings to life the treasure trove of contrasts that Budapest presents – a city caught between two times – the historic, classical, rich past and heritage; and the modern, future-facing energetic hub of tomorrow.
PHOTOGRAPH COURTESY OF VISIT HUNGARY
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THE BRIEF
Visit Hungary sought out a campaign that would position Budapest as the home of enriching, unforgettable tourist experiences – one reflective of its cultural depth and quality.
By spotlighting the beautiful built and natural environment, the grandiose architecture, the historical thermal spas, the diverse gastronomy, a blossoming fashion and design scene, and more, the campaign would showcase Budapest’s sparkling and original character; creating positive brand associations and attracting audiences with high spending power.
By spotlighting the beautiful built and natural environment, the grandiose architecture, the historical thermal spas, the diverse gastronomy, a blossoming fashion and design scene, and more, the campaign would showcase Budapest’s sparkling and original character; creating positive brand associations and attracting audiences with high spending power.
PHOTOGRAPH COURTESY OF VISIT HUNGARY
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
Under the title “Where Hungary’s glorious past meets its imaginative future,” National Geographic CreativeWorks produced a custom digital article showcasing key topics that we know appeal to the modern National Geographic travel audience, showing how it is the unique marriage of the classic and contemporary that make Budapest such an unforgettable destination.
The article was adapted to print advertorial in the National Geographic European edition published in January 2024.
The content was distributed across our digital and social networks through Facebook link posts.
The article was adapted to print advertorial in the National Geographic European edition published in January 2024.
The content was distributed across our digital and social networks through Facebook link posts.
PHOTOGRAPH COURTESY OF VISIT HUNGARY
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nitu Kamboj at Nitu.Kamboj@natgeo.com.
PHOTOGRAPH COURTESY OF VISIT HUNGARY