Disney’s Scottish Inspirations
Birthed from a desire to bottle the magical essence of Scotland, “Disney’s Scottish Inspirations” is a campaign created to spotlight the country’s mystical vistas, alluring cities and enchanting landmarks.
Photograph by Acacia Johnson
Please be respectful of copyright. Unauthorized use is prohibited.
THE BRIEF
A returning client, VisitScotland embarked on a new campaign with National Geographic with the ultimate aim of positioning Scotland as an inclusive year-round destination, one that delivers powerfully enriching personal experiences.
VisitScotland expressed their interest in using iconic Disney Stories as the crux of this campaign, with both parties believing that sharing the cultural and geographical context of these stories would be a fresh angle to spotlight popular – and lesser known – Scottish tourist locations.
To showcase the magic of Scotland’s most iconic places and landmarks, demonstrating how they have inspired many Disney stories, and how they can serve as the basis for a one-of-a-kind adventure for potential visitors.
VisitScotland expressed their interest in using iconic Disney Stories as the crux of this campaign, with both parties believing that sharing the cultural and geographical context of these stories would be a fresh angle to spotlight popular – and lesser known – Scottish tourist locations.
To showcase the magic of Scotland’s most iconic places and landmarks, demonstrating how they have inspired many Disney stories, and how they can serve as the basis for a one-of-a-kind adventure for potential visitors.
Photograph by Acacia Johnson
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
National Geographic photographer Acacia Johnson set off on a mission to capture the allure of Scotland through a magical journey unveiling the real-life places that inspired beloved Disney movies and stories like Pixar’s Brave, Star Wars spin-off Andor, Indiana Jones and the Dial of Destiny and Marvel’s Avengers: Endgame.
Our storytelling takes our audience on an adventure across picturesque landscapes, ancient castles and misty lochs to inspire travelers to embark on their very own Scottish odyssey.
The content was distributed across our global digital and social platforms.
Our storytelling takes our audience on an adventure across picturesque landscapes, ancient castles and misty lochs to inspire travelers to embark on their very own Scottish odyssey.
The content was distributed across our global digital and social platforms.
Photograph by Acacia Johnson
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nadine Heggie at Nadine.Heggie@natgeo.com.
Photograph by Acacia Johnson