Building a Food Market? Make It Like Milan’s Mercato Metropolitano

For 2015’s World Expo (a.k.a. World’s Fair) in Milan this year, more than 130 countries have space in pavilions—huge, free-standing structures by brilliant architects and designers where already, millions of people have gathered to eat and learn about food.

As with any city hosting a huge event like this, there was just not enough unused space to do it in the middle of town. So most of Expo happens a 20-minute subway ride outside of the main hub of the city of Milan.

But city officials, smartly wanting to draw Expo tourists to its urban center, planned urban food events that are spectacular and compelling. I mean, more spectacular and more compelling than the usual food goings-on in Milan. Dubbed “

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