Do Cats Really Need Their Own Wine?

Most cats love catnip, so at least one enterprising company is turning it into a sophisticated drink for the feline who has it all.

Along with the chopped liver and salmon pâté, doting cat lovers can now provide their pets with what just might be the ultimate in feline luxuries: a glass of catnip wine with dinner.

Made by Apollo Peak in Colorado, catnip wine—now available in red (Pinot Meow) or white (MosCATo)—is a beverage made from organic catnip and beets, served from a small-sized cat-themed wine bottle. These are advertised as “Fine Feline Snack Wines,” though no alcohol or grapes are used in their preparation, because they can be harmful to cats. “It tastes awful,” says Brandon Zavala, Apollo Peak’s founder and CEO, who bravely makes it a point to taste every batch of his cat-targeted brew, “but for cats, it really hits

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