Kale hit the fan here in 2011, when Vermont artist Bo Muller-Moore decided to trademark the logo EAT MORE KALE that appears on his popular kale-colored T-shirt. This aroused the ire of Atlanta-based Chick-Fil-A, a multi-billion-dollar fast-food conglomerate, who felt that it infringed upon their trademarked slogan, EAT MOR CHIKIN. Muller-Moore’s kale phrase, thundered Chick-Fil-A’s lawyer, was likely both to confuse the public and to diminish the artistic and intellectual impact of Chick-Fil-A’s pitch for increased consumption of breaded chicken sandwiches.

Vermonters, many of whom had to date barely spared a thought for kale, were outraged. Vermont governor Peter Shumlin called Chick-Fil-A a corporate bully and backed Team Kale, which supports Muller-Moore’s legal defense fund. Three state legislators introduced a bill