While the headlines and gotcha videos focus on the inhumane treatment of animals, Temple Grandin has focused her career on improving treatment for cattle in factories. But there are a slew of other experts advancing animal welfare on the range and beyond.

“Horse whisperers” like Buck Brannaman practice a non-violent form of training called natural horsemanship. Instead of treating a horse abusively, cowboys use gentle exercises that mimic how horses interact with each other in a herd. A naturally-trained horse won’t even buck when it carries a saddle and rider for the first time.

Treating horses gently became a gateway for cowboys to think about their treatment of cattle.

Williams passed away in 2012, but a drove of