Perhaps you weren’t at the World Economic Forum in Davos, Switzerland last month. Maybe the invitation got lost in the mail or your jet was in the shop. If that’s the case, you missed some significant news: The Rockefeller Foundation pledged $130 million over seven years to fight global food loss and waste through a program called YieldWise.

Yes, those Rockefellers. Or at least the foundation they’ve endowed that is now a force in philanthropy and hunger relief. The fact that the Rockefeller Foundation is doing this matters. “In terms of credibility and authority in the social services realm, the Rockefeller name is still gold,” says Steve Taravella, senior spokesperson for the United Nations World Food Program.

Equally important, the Rockefeller