- The Plate
Will Online Shopping Be the Death of Grocery Stores?
Wherever you vacation this summer, there’s likely to be a grocery store. Until recently food delivery technology has remained relatively stagnant, with large stores’ services like Peapod remaining unchanged.
Recent developments in smart appliances and the internet of things, alongside digital natives aging into their years as primary household food shoppers, is attracting a flood of venture capital into food technology. New money is nurturing a bumper crop of fresh grocery delivery ideas that may be a shot across the bow for the supermarket industry, or may be its savior. The rub: Grocery tech must feel human, comforting, and intuitive, like the very act of eating, in a way that other commerce doesn’t require. Shopping is the foundation