- The Plate
What’s the Fuss? It’s Just Mayo
A fundamental truth about revolutions: Some stand to benefit a lot, many in the status quo risk losing it all.
Josh Tetrick, Hampton Creek’s dynamic CEO, says his Silicon Valley company will revolutionize the food system by replacing resource-sucking eggs with the company’s plant-based, inexpensive alternatives. Hampton Creek’s ability to disrupt the egg market became clear to many when its Just Mayo spread started selling at stores from Dollar Tree to Safeway to Whole Foods—an achievement not many products can claim.
Last year, Unilever, maker of Hellmann’s mayonnaise, dropped a lawsuit attempting to force Just Mayo to change its name, claiming that federal law requires mayonnaise to have eggs. (The definition of mayonnaise was created in the 1950s to