Every year, 2 million people die from a killer in the kitchen: their cookstoves. A new report from the UN Foundation says the toxic smoke from these crude devices cookstoves can lead to child pneumonia, lung cancer, chronic obstructive pulmonary disease, and heart disease, as well as burns and disfigurement. The report lays out a plan, but they’re not looking for a handout. It argues that we can make life safer by making a buck.

Start with the market size… 3 billion people. That’s right, almost half the world’s population, primarily in Africa and Southern Asia, depend on rudimentary cookstoves and fires to prepare their daily meals. By the way, it’s not just their health that’s impacted. Local forests are