Would you be more likely to buy a plug-in electric vehicle (PEV) such as a Chevy Volt or Nissan Leaf if you knew the power which fueled it came from a more renewable source? If so, you wouldn’t be alone, according to a new study which took a look at the green car buying habits of American drivers. (See related post: “How to Compare the Cost of Electric and Gas Cars.”)

The study, conducted by researchers from Canada and the United States, found that “there was a 23% increase in demand for PEVs when buyers of conventional cars were offered a green electricity programme together with an electric vehicle.” Three different types of American car owners were surveyed, including conventional new vehicle buyers, hybrid vehicle buyers and