Jared Auerbach is a young entrepreneur and former commercial fisherman who hopes to provide detailed information to seafood consumers through technology. His Boston-based company, Red's Best, is a distributor that takes in fish from small-scale and responsible fishermen and gets it to markets around the country.

Red's Best says it can do this more efficiently, and with better traceability, than competitors thanks to a web-based software platform Auerbach developed.

Auerbach explained that there has been little transparency and accountability in the mainstream seafood business, meaning consumers often don't know what they are getting, where it came from, and if it was caught sustainably.

"Of course local fish should be packaged and consumed locally, but that's not what happens," Auerbach said.

Auerbach