- Nat Geo Family Camp
Week one: Camp logo design
Camp names and logos express the purpose and personality of a place that’s special to your child. Help them make their home camp just as memorable by showing them how to communicate what their camp is all about.
DESIGNING A CAMP LOGO
Life skill: Communication
Step 1: Name your camp.
Use this fun personality quiz to help kids figure out what to call their camp. (Feel free to adjust the answers to things you know your kid likes.)
1. Which animal are you most like? (tiger, dolphin, shark, bear)
2. Which plant makes you happiest? (rose, sequoia, daisy, cactus)
3. Which color tastes best? (red, orange, purple, blue, green, yellow)
Then have kids mix and match the answers to create their camp name. For example, if your child answers bear, rose, and yellow, your family now might be attending Camp Yellow Rose Bear. (Don’t like the name? Switch up the questions—or the answers!)
Step 2: Figure out the logo’s design.
A logo is a representation of something that people can immediately recognize and understand what it means. Most have a basic shape, a main image or graphic, a recognizable font, and a couple dominant colors. (Look around your house for examples on toys, food boxes, and other products.) To figure out these design elements, have your kids take another personality quiz.
1. To figure out the basic shape, ask: “Which shape would you stencil all over your room?” (diamond, circle, square, triangle)
2. To figure out the main image or background pattern, ask: “Where would you like to explore?” (ocean, forest, mountains, desert)
3. To figure out the “font,” ask: “Which word do you think looks best?” Camp, camp, CAMP, CaMp
4. To figure out the second dominant color (the first one is already in the name), ask: “What color do you dream in?” (red, orange, purple, blue, green, yellow)
Step 3: Put it all together
—Have your child write down the four design elements plus the name of the camp.
—On a separate piece of paper, have them sketch out the logo:
• Draw the shape so that it’s large on the paper.
• Draw the main image or background pattern inside the shape.
• Write the name of the camp in the “font” inside the shape. It can be on top of, below, or on the side of the main image, or over the background pattern.
• Have your child add whatever other elements they want inside the shape.
—Once your child is happy with the basic look of the logo, have them make the official one. Use crayons, color pencils, markers, or child-safe paint for the two dominant colors, cut out art from old magazines, or draw on the computer to add color and finishing touches.
—Save, scan, or take a photo of the logo, then apply it to your “camp materials.” Consider putting it on a poster or banner to hang up wherever most of the activities will take place or use printable iron-on fabric transfer sheets to make t-shirts or reusable bags.