How did a WWII campaign endure to inspire today?
Really Rosie? The first Riveter preferred Roz.
When the iconic Rosie the Riveter poster was first published in 1943, the primary goal was to change American perceptions about women’s work. As men went to fight in World War II, American women joined the industrial workforce by the millions, taking jobs in defense production plants and building weapons and warplanes, work that historically had been done by men.
The muscle-flexing, bandana-wearing Rosie is an enduring symbol of the six million women who strengthened the U.S. industrial economy during and after, attaining new roles in everything from chemistry to breaking codes. Rosie was a model of strength, independence, and self-sufficiency.
The original Rosie, Rosalind P. Walter, died last week at age 95, but her legacy lives on. As