Protecting nature’s most vulnerable colors

An estimated one million species are threatened with extinction, bringing the real danger that their unique colors could be lost from nature forever. This has inspired global mobile phone manufacturer, OPPO, to support National Geographic Society and its wildlife conservation efforts, with funds distributed among a range of projects.

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Endangered Color

A tiny blue frog, a shy red panda, and a vivacious green parrot are all connected by one worrying quality: they are all on the edge of extinction.


Endangered Species in the Spotlight

National Geographic c Photographer, Joel Sartore, makes studio portraits of 12 endangered species, representative of the red, green, and blue that screen technology uses to recreate colors found in nature.

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Joel Sartore

Joel Sartore is a man on a mission to get the public to care and save species from extinction. As an award-winning wildlife photographer, Joel has spent most of his career in the field, risking life and limb to get the perfect shot—and he has the scars to prove it. For the last 25 years Joel has worked with National Geographic, documenting endangered species and landscapes around the world. These days, Joel’s focus is on the Photo Ark, a multi-year project to photograph every one of the 15,000 species cared for in captivity.

Joel's passion for conservation began as a child growing up in Nebraska. He was fascinated and troubled by the story of Martha, the world’s last passenger pigeon that died in Cincinnati Zoo 1914. He couldn’t understand how the world had allowed a species to become extinct; he’s spent the rest of his life trying to make sure it doesn’t happen again.

In addition to being a regular contributor to National Geographic magazine, Joel’s work regularly features in publications including the New York Times and Smithsonian, and he is the author of several books on rare animals. As well as photography, Joel is a popular public speaker and he often appears on television; in 2018 Joel was named National Geographic Explorer of the Year.