Good ideas tend to spread like wildfire on the Internet. This has proved to be true for the Everyday family of accounts on Instagram. The original account, @EverydayAfrica, is the brainchild of photographer Peter DiCampo and friends. It was created with the hope of sharing a glimpse of normal, everyday life in Africa, as opposed to flat, caricatured narratives that focus on conflict or poverty. The feed incorporates many different photographers to keep the voice diverse and broad. It has since splintered off into many new Everyday feeds from across the world.

While many of the photographers who participate in the Everyday movement are emerging photographers, the concept has captured the attention of more seasoned photographers,