News that the National Park Service could start publicly recognizing donors by name on some items in the parks has riled many park lovers. But according to officials with the NPS, this won’t bring about the corporatization that some people fear.

Jeff Reinbold, assistant director for partnerships and civic engagement at the NPS, says the policies relating to donors outlined in a proposed director’s order—which is still under review, and won’t be finalized and signed until later this year—allow parks to recognize donors by labeling things like staff positions, programs, benches, and some interior spaces with donor names for five years at a time. Logos and ad language won’t appear. Park names like Yellowstone, and park features