By now you have probably heard about my new neighbor here on ScienceBlogs, a nutrition blog called Food Frontiers. It is a corporate blog run by PepsiCo. I wish I were kidding.

The offending blog, which has already been operating for some time on the PepsiCo website, greatly diminishes the credibility of ScienceBlogs by providing a corporation with a platform to advertise to readers without actually calling it advertising. A newspaper or magazine would not allow PepsiCo to write articles about global health or nutrition – there is a very clear conflict of interest there – so I am absolutely dumbfounded as to why the SEED management team thought it acceptable to give the corporation space here. If PepsiCo