- Not Exactly Rocket Science
Not a hug hormone – fish version of oxytocin acts as social spotlight
If there’s any molecule that is consistently viewed through rose-tinted glasses, it’s oxytocin. This simple hormone has earned misleading but charmingly alliterative nicknames like “hug hormone”, “cuddle chemical” and “moral molecule”. Writers love to claim, to the point of absurdity, that oxytocin increases trust, generosity, cooperation and empathy, among a slew of other virtues.
But while these grandiose claims take centre-stage, a lot of careful science plods on in the background. And it shows that oxytocin affects our social interactions in both positive and negative ways, depending on the situation we’re in, or our personality and disposition. It can fuel conformity as well as trust, envy as well as generosity, and favouritism as well as cooperation. If we