- Not Exactly Rocket Science
In which the underwear-gnome business model pays off
Last week, I decided to play with an online tool called Dipity, which allows you to create nifty interactive timelines. I was looking for a way of bolstering my coverage of a new paper about reprogrammed stem cells, and I thought that a timeline would help to show how fast-paced and exciting this field of research is.
Like a lot of things I do on the Internet (including this blog), it was a random punt in the dark – a way of having a go at something fun and seeing what would happen.
Here’s what happened.
The timeline was picked up by the Guardian and Boing Boing (after I offered it to them) and by Nature Medicine and Science (of their