- Not Exactly Rocket Science
Information overload? Heavy multimedia users are more easily distracted by irrelevant information
Our minds are battlegrounds where different media fight for attention. Through the Internet, desktops, mobile screens, TVs and more, we are constantly awash with headlines, links, images, icons, videos, animations and sound. This is the way of the 21st century – a saturated sensory environment where multi-tasking is the name of the game. Even as I type these words, my 24-inch monitor displays a Word document and a PDF side-by-side, while my headphones pump Lux Aeterna into my head (see image below).
You might think that this influx of media would make the heaviest of users better at processing competing streams of information. But Eyal Ophir from Stanford University thinks otherwise. From a group of 262 students, Ophir indentified two sets