On Sunday, Discovery kicked off Shark Week with a hoax. Not content to just play up sharks as serial killers in the annual extravaganza of blood, hokey reenactments, and menacing fins, the basic cable channel did their best at trying to fool viewers into believing that the 50 foot long, hypercarnivorous shark Carcharocles megalodon – known only from a fossil record that fizzles out in the 4-2 million year range – is still gobbling whales and prowling the modern seas. The stunt irritated viewers who quickly saw through the bad cgi and manufactured drama of the show, and the response was sharp enough that Michael Sorensen, executive producer of