Last year I decided to play in the ebook sandbox. I brought together some of my favorite pieces about the brain in an anthology I entitled Brain Cuttings: Fifteen Journeys Through the Mind. I teamed up with the publishers George Scott and Charles Nix, and we produced an ebook.

Along the way, we learned a lot. I recounted some of the lessons in this piece for the Atlantic, and others in this conversation with the writer Steve Silberman. Suffice to say, publishing ebooks is by no means a frictionless utopia for writers. Nevertheless it remains strangely addictive. Perhaps we writers get the same jolt of dopamine that readers get when they tap a glass screen and are rewarded