The other day I had a little chat with Scicurious.

We talked about the usual things; the latest academic frustration, weekend plans, &c., but sooner or later we got onto the topic of science popularization. We both work hard to not only make science accessible, but to make it interesting, yet our daily pageviews our abysmally low compared to the stats of political, sports, or gossip blogs. We are trying as hard as we can to be good popularizers yet relatively few people are interested. Why?

This question has been made all the more frustrating by a handful of books published this year that admonish researchers to stop being “such scientists.” This was the central theme of Unscientific America