Most filmmakers want their work seen by the widest audiences possible. Shekar Dattatri is more interested in reaching influencers who can catalyze wildlife conservation in his native India.

“The films I made for broadcast television were seen by millions of people, and that definitely was an ego boost, but I’ve turned to smaller audiences, influencers, and decision-makers such as government officials and influential leaders who can make a difference and can help raise awareness,’’ says Dattatri, a Rolex Laureate who eschewed mainstream efforts with commercial potential early in his career.

To Dattatri, films aimed at 50 people with political, social, and financial influence have far more potential impact than mass-appeal projects seen by 50 million passive viewers.

“Most people watch television