So you want to write a pop-sci book, Part 4: Getting the word out
The time has come to wrap-up this blog series, but there was one other topic I wanted to cover before concluding; how do you let people know about the mass of ink-blotted, dead tree pulp that is your book?
Promoting Written in Stone will be a tough job. When it hits shelves this fall it will undoubtedly be in competition with numerous other science titles for the chance of being reviewed in the few publications which still review science books at all. Book tours, too, have become nearly extinct, and as a virtually unknown science writer I don’t expect many (any?) people to show up at their local Barnes & Noble to see me. Thankfully, there is the internet.