- Not Exactly Rocket Science
Travels with dopamine – the chemical that affects how much pleasure we expect
How would you fancy a holiday to Greece or Thailand? Would you like to buy an iPhone or a new pair of shoes? Would you be keen to accept that enticing job offer? Our lives are riddled with choices that force us to imagine our future state of mind. The decisions we make hinge upon this act of time travel and a new study suggests that our mental simulations of our future happiness are strongly affected by the chemical dopamine.
Dopamine is a neurotransmitter, a chemical that carries signals within the brain. Among its many duties is a crucial role in signalling the feelings of enjoyment we get out of life’s pleasures. We need it to learn which experiences are rewarding