When you look at someone’s face, what part do you concentrate on? Common wisdom has it that the eyes are the focal point of the face and they are the features that draw attention first. But according to a new study, that may not be universally true – while Western cultures do fixate on the eyes, East Asians tend to focus on the nose.

We owe a lot of our knowledge about the way we look at images to a Russian psychologist Alfred Yarbus. He was the first scientist to carefully record the subtle eye movements that people make when they take in a view. Yarbus’s experiments showed that our gaze rapidly flicks back and forth across an image so