I have a fondness for collecting brain lore–memes about the wonders of the human brain that race around the world for decades. The classic of brain lore is the “ten-percent myth.” As I wrote here, people often claim we only use ten percent of our brain, implying that we’d be supergeniuses if we could just switch on the rest. But that’s just based on a misinterpretation of some studies in the 1930s. Actually, the energy consumed by the cortex is only enough to power one percent of its neurons at any time.