Greening the World, One Shot at a Time

One shot of vodka, that is. We’ve written about green brew before, but were intrigued to hear about the self-proclaimed "world’s first eco-friendly premium spirit," Vodka 360.

So, why drink this vodka (as if one needs a reason)? The bottles are made from 85 percent recycled glass and the logo is blown into the glass (saving paper). When paper labels are needed, 100 percent post-consumer waste materials are used, as well as water-based inks. Every bottle also comes with a postage-paid envelope so that drinkers can mail back the flip-top cap for re-use.

Inhabitat explains further:

All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process.

In addition, McCormick Distilling, America’s oldest continually operating distillery and the manufacturer of Vodka 360, promises to donate $20 for every case purchased to Florida’s Coastal Conservation Association.

Now, there are other eco-friendly vodkas out there. Purus (which calls itself the world’s first organic Italian wheat variety), and VeeV, made from the Brazilian açaí berry, which Dr. Nicholas Perricone told Oprah was his number one "superfood" (and if Oprah endorses it, it must be good). VeeV donates $1 per bottle purchased to the Sambazon’s Sustainable Acai Project and, for every person who registers on its website, Purus will plant one tree in America. To which we say, bottom’s up!

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Photo: Vodka 360

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