Hong Kong is at the heart of the ivory black market. Its bustling ports are a major entry point for smuggled ivory shipped from Africa to Asia. In recent years officials have seized huge amounts of ivory: 3.4 tons in 2011, 5.6 tons in 2012, and about 7 tons in the first ten months of 2013.

Now, kids in Hong Kong are using school projects, letter-writing campaigns, petitions, and protests to educate their peers and parents about the true origins of decorative ivory. As a result, they're helping change habits and policies.

When Nellie Shute, a 12-year-old at the Hong Kong International School, read articles about the ivory confiscations, she was horrified by how many elephants must have been killed. She