Canada: The Open Assignment
Destination Canada invited National Geographic to explore what “openness” really means. Through beautiful photography, meaningful narratives and inspiring footage we connect travellers with Indigenous Peoples, amazing journeys, wellness and sustainability with authentic storytelling.
Photograph by Kiliii Yüyan
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THE BRIEF
With so much to discover, we sent three celebrated and uniquely individual National Geographic photographers on assignment to capture images of the places, people and moments that touched them when visiting Canada at three very different times of year. Their only brief was to “Capture the Open spirit of Canada through a collection of incredible images”.
Dividing the year up into three key seasons - Season of Bounty, Season of Twilight and Season of Wonder - and allocating a different National Geographic photographer to each, they were able to immerse themselves in everything Canada’s openness has to offer.
Dividing the year up into three key seasons - Season of Bounty, Season of Twilight and Season of Wonder - and allocating a different National Geographic photographer to each, they were able to immerse themselves in everything Canada’s openness has to offer.
Photograph by Matthieu Paley
Please be respectful of copyright. Unauthorized use is prohibited.
SOLUTION
Matthieu Paley explored The Season of Bounty. As a lover of local flavors, responsible food sourcing, adventure and fascinating cultures, Matthieu found everything in Québec and The Maritimes–New Brunswick and Nova Scotia.
Kiliii Yüyan explored The Season of Twilight. Snow-covered Western Alberta and British Columbia, is where Kiliii found magic, beauty and a sense of connection, leading to a unique set of images.
Ami Vitale explored The Season of Wonder during her time in the Yukon and Northwest Territories where she captured the wonderous beauty of the diverse landscapes and their people.
Kiliii Yüyan explored The Season of Twilight. Snow-covered Western Alberta and British Columbia, is where Kiliii found magic, beauty and a sense of connection, leading to a unique set of images.
Ami Vitale explored The Season of Wonder during her time in the Yukon and Northwest Territories where she captured the wonderous beauty of the diverse landscapes and their people.
Photograph by Kiliii Yüyan
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
GET IN TOUCH
Interested in working with National Geographic? Please reach out to Nadine Heggie at Nadine.Heggie@natgeo.com.
Photograph by Matthieu Paley