Oceans Tomorrow

Throughout its history, Hong Kong has been shaped by its relationship with the sea, from its origins as a collection of fishing villages, to its longstanding role as one of the world's largest and most important ports and trade centers, to the many natural wonders found in and around the territory's richly biodiverse waters. Centuries of human activity, however, have come at a price, and Hong Kong's marine ecosystem is at a critical juncture today. 

The client was keen to showcase the unique biodiversity of Hong Kong oceans and drive engagement between people in Hong Kong and their stewardship of the sea through inspiring content connecting National Geographic explorers with Hong Kong youth. 

Our key objective was to create inspiring content to drive awareness and engagement and hence, inspire positive action towards the protection of the Hong Kong oceans. We created an explorer-led video series that helped to heighten the awareness of the importance of corals, the education of sustainable seafood and how people are protecting Hong Kong’s oceans. A series of infographic videos were also produced to highlight important facts on the Hong Kong waters. Content series in article formats on National Geographic provided more information on the understanding of the Hong Kong oceans.  All content was amplified across National Geographic digital and social platforms driving over 73M impression with over 32M+ reach. The Oceans Tomorrow campaign has been awarded as an Honoree in the 27th Annual Webby awards in the Advertising, Media and PR Public Service and Activism Category.

View Content HQ.

View Protecting Hong Kong’s Sea Creatures and Traditions short film.

View Serving up a Healthier Future short film.

View Time Travelling With Coral short film.

Interested in working with National Geographic? Please reach out to Nadine Heggie at nadine.heggie@natgeo.com.