SEA BEYOND Blue Future
All over the world, a wave of young people are rediscovering their connection with our ocean, and stepping up to become its future stewards. Discover some of their stories in Japan and Hawaiʻi, as part of Prada Group’s SEA BEYOND initiative in partnership with UNESCO.
Photograph by Ami Vitale
Please be respectful of copyright. Unauthorized use is prohibited.
The Brief
Prada’s campaigns with National Geographic explore the power of education and Indigenous knowledge to inspire solutions that sit at the heart of Prada’s SEA BEYOND initiative, developed in partnership with UNESCO-IOC. Using a documentary storytelling approach across film and photography, the campaign brings together A-list talent and SEA BEYOND ambassadors to tell authentic, impactful stories.
Photograph by Ami Vitale
Please be respectful of copyright. Unauthorized use is prohibited.
THE SOLUTION
In 2026, we partnered with Prada to create a series of stories exploring the impact of its SEA BEYOND initiative. Featuring Prada talent alongside SEA BEYOND ambassadors, the campaign celebrated the achievements of individuals whose work has been supported by the programme, while highlighting the role of education in protecting our oceans.
Designed to support the Prada Re-Nylon collection, the campaign seamlessly integrated product storytelling within an authentic documentary environment, ensuring the collection remained central without compromising editorial integrity. Filmed in Japan and Hawaiʻi, the stories explored how educating future generations can inspire long-term ocean stewardship, reinforcing the mission of SEA BEYOND and raising awareness of marine conservation.
Designed to support the Prada Re-Nylon collection, the campaign seamlessly integrated product storytelling within an authentic documentary environment, ensuring the collection remained central without compromising editorial integrity. Filmed in Japan and Hawaiʻi, the stories explored how educating future generations can inspire long-term ocean stewardship, reinforcing the mission of SEA BEYOND and raising awareness of marine conservation.
Photograph by Ami Vitale
Please be respectful of copyright. Unauthorized use is prohibited.
The Solution
In 2026, we partnered with Prada to create a series of stories exploring the impact of its SEA BEYOND initiative. Featuring Prada talent alongside SEA BEYOND ambassadors, the campaign celebrated the achievements of individuals whose work has been supported by the programme, while highlighting the role of education in protecting our oceans.
Designed to support the Prada Re-Nylon collection, the campaign seamlessly integrated product storytelling within an authentic documentary environment, ensuring the collection remained central without compromising editorial integrity. Filmed in Japan and Hawaiʻi, the stories explored how educating future generations can inspire long-term ocean stewardship, reinforcing the mission of SEA BEYOND and raising awareness of marine conservation.
Designed to support the Prada Re-Nylon collection, the campaign seamlessly integrated product storytelling within an authentic documentary environment, ensuring the collection remained central without compromising editorial integrity. Filmed in Japan and Hawaiʻi, the stories explored how educating future generations can inspire long-term ocean stewardship, reinforcing the mission of SEA BEYOND and raising awareness of marine conservation.
Photograph by Ami Vitale
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
Interested in working with National Geographic? Please reach out to Scott Lambert at Scott.Lambert@disney.com.
Photograph by Ami Vitale