Wisconsin deer hunters will be fashion trailblazers this fall: The state recently became the first to legalize blaze pink hunting gear. Most states require that all hunters wear blaze orange, also known as hunter orange, during deer hunting season to maximize their visibility to fellow hunters wielding firearms. Lawmakers say that approving blaze pink is an effort to provide hunters with another safe color option—and to recruit more women into hunting.

Advocates for women hunters, though, say the pink agenda is misguided and even insulting. Women who hunt do so for food, fun, or empowerment—not because of fashion. Sarah Ingle, president of the Women’s Hunting and Sporting Association in Wisconsin, says, “We felt like it was demeaning to us.”

Colorado, New York,