Music producer Jason Leach never planned to make money from sprinkling cremated remains into the vinyl used to make records. He just thought it would be cool if someone did that to his own ashes when he died.

He launched his tongue-in-cheek website And Vinyly (rhymes with “finally”) as a way to amuse himself. But he didn’t think about turning it into a business until people began to contact him, asking if he could press records using their or their loved one’s cremated remains, known as cremains.

“It kind of forced me to start offering it as a service,” he says.

Suddenly, Leach was among several other small businesses and funeral parlors offering customers unconventional options for what to do with their bodies