You cannot name a breakfast cereal after an Old Testament prophet. At least you couldn’t in 1904, when Charles W. Post first attempted to market Elijah’s Manna, a cornflakes look-alike sold in a box picturing the prophet Elijah and a cereal-toting raven.

Outraged ministers deemed it sacrilegious; and an offended Britain passed a law forbidding its importation. Post protested, countering that “Perhaps no one should eat angel food cake, enjoy Adam’s ale, live in St. Paul, nor work for Bethlehem Steel,” but to no avail. Finally, in 1908, he gave in and changed his cereal’s name to Post Toasties. (See an an article printed on October 12, 1945 in The Pittsburgh Press that discusses the original cereal name, “Elijah’s Manna.”See