At the same time that technology isolates users from what is real by relegating us to screens, it gives consumers the astonishing ability to directly communicate with and hear the stories of those who make our food. (Astonishing, that is, for the past half-century or so of human history. Before that, most people knew the person who made their food.) Twitter, Facebook, and Pinterest are modern equivalents of fire circles, where the hungry gather to devour mythic stories of baking, sourcing, and stewing. Technology creates ravenous appetites for the real, and allows immediate purchase (if not consumption of) the real, complete with satisfying stories. Illegal cookies made by mom vs. rows and rows of Oreos in a sterile grocery