This story appears in the July 2017 issue of National Geographic magazine.
A message from Gary E. Knell, President and CEO, National Geographic Society:
National Geographic is synonymous with exploration. It has been the core of our identity for 129 years—and no one else does it quite like we do.
For 63 of those years, we’ve had an incredible partner in this mission: Rolex, whose watches explorers have worn to Earth’s deepest oceans and highest peaks. Rolex has long been driven by the spirit of exploration, and it continues to support pioneering ventures in discovery and conservation.
We and Rolex share a passion for exploring the unknown. We also share a deep sense of responsibility toward the planet and a recognition of the importance of protecting its wonders.
This month we’re pleased to announce an enhanced partnership with Rolex—the first of its kind in National Geographic’s history—that further unifies the efforts of our two organizations.
What are our shared goals in this new partnership? To advance human knowledge. To raise awareness of the planet’s challenges as well as its marvels. And to inspire the next generation of explorers as they seek solutions that will ensure a healthy and sustainable future.
How will we pursue these goals? By focusing, during the next five years, on three critical attributes of our planet: the oceans, the poles, and the mountains. We’ll enable and participate in expeditions that lead to scientific discovery, foster research and invention that will yield new exploration technologies, and convene summits and activities that generate public support for conservation.
To inform and inspire as many citizens of the world as possible, we’ll report on the partnership’s work via National Geographic’s trademark journalism and photography. We envision a digital storytelling hub, videos and virtual reality experiences, social media channels, television programming, films, magazine articles, and more.
We’re profoundly grateful to have Rolex with us on this journey to understand and protect our world, and to support outstanding explorers like those pictured above. With many years together behind us, it’s a grand legacy on which to build.
We invite you to explore with us as we dive into this exciting future.