Where Social Media Fits in National Geographic’s Mission

With Facebook, Twitter, Snapchat—and 67 million Instagram followers of @NatGeo—we’re maintaining our founders’ commitment to storytelling.

At National Geographic, we want to be part of the conversation. We do that by creating stories for our magazines and nationalgeographic.com that are timely, memorable, and important. Our recent coverage of the refugee crisis, the gender revolution, and climate change are examples of meeting that objective.

But today, to be in conversation with the widest possible audience, we need to be a player on social media as well.

We’re proud that for most of the past two years, National Geographic has ranked number one among brands on social media in the United States. With more than 2.6 billion social engagements, we’re right up there with the NFL, the NBA, and Victoria’s Secret.

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